Case Study: McMenamins boosts fan loyalty and ticket sales with LoyaltyMatch

McMenamins - Customer Case Study

McMenamins, a Pacific Northwest company with a collection of historic pubs and music venues, wanted to create deeper fan loyalty to drive ticket sales. Their challenge was to build a closer connection with their community by integrating a new loyalty program directly with their existing ticketing provider, Etix. They needed a solution that would seamlessly connect these systems to reward patrons for purchases.

The vendor LoyaltyMatch integrated its platform with Etix to create the "Join The Band" loyalty program. This allowed ticket buyers to automatically earn and redeem points for rewards, fostering greater engagement. The program was an immediate success, quickly enrolling over 10,000 members and successfully creating a stronger, more rewarding connection between McMenamins and its fans.

McMenamins

Mike Walker

Music Marketing Manager