Case Study: I.M.P. deepens fan loyalty and employee engagement with LoyaltyMatch

I.M.P. - Customer Case Study

The customer, I.M.P., a manager of renowned entertainment venues, wanted to reward its loyal fans and gain a deeper understanding of them to create targeted marketing. Their challenge was to integrate every part of the fan experience—ticketing, attendance, and concessions—into a single loyalty program for better data analysis. They partnered with vendor LoyaltyMatch to develop a solution.

LoyaltyMatch implemented its SaaS platform to integrate point-of-sale systems, social media, and mobile check-ins with the company's ticketing partners. This solution, the Friends with Benefits program, successfully fostered a stronger connection with nearly 35,000 members and provided I.M.P. with high-quality data that continues to drive revenue-increasing decisions. LoyaltyMatch also built a similar platform for an employee rewards program.

I.M.P.

Donna Westmoreland

COO