Case Study: Waterdrop boosts loyalty, subscriptions, and sustainability with LoyaltyLion

Waterdrop lifts repurchase rate 319% with LoyaltyLion

The customer, waterdrop, faced challenges with retention and differentiation as they scaled internationally. They sought to reduce subscription churn and build consistent, value-driven customer relationships across multiple markets. To address this, they partnered with the vendor LoyaltyLion to implement a flexible and meaningful loyalty program.

LoyaltyLion provided the platform to launch the waterdrop Club, a tiered loyalty and rewards program integrated with their ecommerce and in-store POS systems. The solution included features rewarding sustainable behavior, subscription benefits via Recharge integration, and tailored campaigns like loyalty gifting. The results were significant, showing a 319% uplift in repurchase rate for members, a 6.8x higher customer lifetime value for members who redeem rewards, and over 1 million program members globally.

Waterdrop