Case Study: Waterdrop increases member spend by 90% with LoyaltyLion

Waterdrop increased their member spend by 90%

Waterdrop, a beverage brand facing rapidly growing subscription numbers but high churn, needed a way to keep subscribers engaged and subscribed for longer. To address this challenge, Waterdrop turned to LoyaltyLion and its integration with ReCharge to build a loyalty program that could support retention and help the business scale.

LoyaltyLion helped Waterdrop launch an on-brand loyalty program with a subscriber tier, an integrated loyalty page, and email marketing connected through Klaviyo. By making loyalty central to its marketing, Waterdrop increased member spend by 90% and repeat purchase rates by 70%, delivering a measurable boost in retention and revenue.

Waterdrop