Case Study: The INKEY List achieves 25% of total revenue from loyalty with LoyaltyLion

The INKEY List drives 25% of total revenue with LoyaltyLion

The INKEY List, a UK-based skincare brand, faced the challenge of maintaining customer retention and personalization after a period of rapid global growth. They needed a scalable loyalty solution that would not overburden their lean team. They turned to the vendor LoyaltyLion for its loyalty and rewards platform.

LoyaltyLion implemented the "INKEY Insiders" program, which used points, member-only discounts, and VIP tiers to reward engagement. The solution included custom activities like quizzes to collect zero-party data and drive personalized marketing. This strategy drove 25% of the brand's total revenue from loyalty activities, with members spending 3.4x more than non-members. LoyaltyLion helped The INKEY List significantly power long-term revenue growth.

The INKEY List