Case Study: The Chivery achieves 6% of annual revenue with LoyaltyLion

The Chivery gain 6% of their annual revenue from LoyaltyLion

The Chivery, a large Shopify merch store tied to the popular TheChive blog, wanted to increase customer loyalty and engagement with a program that rewarded more than purchases. They needed a fast, fully customizable solution that could scale with custom events to engage their highly social community through activities like account creation, visits and referrals.

They launched LoyaltyLion (Oct 14, 2015), integrating via the Shopify app and customizing the account UI and automated emails to match their brand, while rewarding account creation, referrals, visits and purchases. The program drove $135,000/month from loyalty rewards, 6,800 referred visitors per month and over 1 million members, delivered a reported $22 return for every $1 spent, paid back its annual cost in under four weeks, and contributed about 6% of The Chivery’s annual revenue.

The Chivery

Zachary Lee

Senior Director