Case Study: Pulse Boutique achieves a 39% uplift in returning customers with LoyaltyLion

The addition of loyalty delivered a 39% uplift in returning customers for Pulse Boutique

Pulse Boutique, a women's fashion retailer with a devoted customer base, wanted to deepen engagement and build a friendly fashion community but lacked a mechanism to drive longer-term loyalty. Working with Shopify Plus agency Swanky, they identified a loyalty program as the missing link.

Swanky implemented LoyaltyLion to launch "Pulse Perks," a branded loyalty program that incentivised social engagement and user-generated content (integrated with Okendo for multi-layered reviews), promoted perks visibly on a dedicated landing page, and reinforced brand styling. Since launch the program delivered a 39% uplift in returning customers, a 19% increase in average order value and $200k in purchases using earned rewards.

The Pulse Boutique