Case Study: Pacifica Beauty boosts repeat purchases with LoyaltyLion

Pacifica Beauty increased its repeat purchase rate by 47% thanks to their on-brand loyalty program

Pacifica Beauty, a cosmetics brand with nearly 20 years in the market, needed to strengthen customer relationships and increase lifetime value. They turned to LoyaltyLion to create a loyalty program that better reflected their brand values, with the goal of driving stronger brand affinity and higher repeat purchase rates.

LoyaltyLion helped Pacifica Beauty launch an on-brand, tiered loyalty program with exclusive benefits, an integrated loyalty page, and personalized loyalty emails through a Klaviyo integration. The brand also added in-cart rewards to make redemption easier, and the results were significant: repeat purchase rate increased by 47%, loyal customers now generate 35% of revenue, and the program helped improve average order value by making rewards easier to claim.

Pacifica Beauty

Kimberli Harvey

Social Media Marketing Director