Case Study: Oh Polly drives 18% of total revenue with LoyaltyLion

Oh Polly drives 18% of total revenue with LoyaltyLion

Oh Polly, a fashion brand targeting a Gen Z audience, faced the challenge of creating a loyalty program that was about more than just discounts. Following their migration to Shopify Plus, they needed a solution from LoyaltyLion that would help them build genuine community and increase customer lifetime value through authenticity and exclusivity.

LoyaltyLion implemented a sophisticated loyalty program featuring an on-brand account hub, gamified VIP tiers, and points for non-transactional engagement like social media follows. This solution drove significant results: the program enrolled over 721,000 members in 12 months and now contributes 18% of Oh Polly's total revenue. Loyalty members are worth 3x more in customer lifetime value and order 2.5x more often than non-members.

Oh Polly