Case Study: Ogee achieves 22% of revenue from loyalty and 100k members in 12 months with LoyaltyLion

Ogee secures 100k loyalty members in 12 months with LoyaltyLion

Ogee, a luxury organic skincare brand, faced the challenge of driving customer retention and increasing customer lifetime value without relying on discounting. Their initial loyalty platform failed to provide the necessary support and reliability. They turned to vendor LoyaltyLion for a Shopify-based loyalty and rewards program that could run seamlessly and help them compete in the tough luxury skincare market.

LoyaltyLion implemented a strategic points and VIP tiers program for Ogee, which included a generous referral component. The solution resulted in 100,000 members joining in 12 months, with the loyalty program now accounting for 22% of total revenue. Members have a 2.4x higher customer lifetime value than non-members, and top-tier members order 2.9x more often than those in the bottom tier.

Ogee