Case Study: Nanso drives 71% of revenue with LoyaltyLion loyalty program

Nanso drives 71.3% of revenue from loyalty with LoyaltyLion

Nanso, a leading Nordic womenswear brand, faced the challenge of relying on outdated stamp cards and disconnected customer records, which prevented them from identifying and rewarding their most valuable customers. To fuel sustainable growth, they partnered with LoyaltyLion to implement a modern loyalty program.

LoyaltyLion's solution involved launching a points-based program with non-purchase earning activities and later introducing data-driven VIP tiers. The results were outstanding, with the program driving 71.3% of total revenue. Members who redeemed points spent 9.3 times more than non-members, and their customer lifetime value was 4.5 times higher.

Nanso