Case Study: My Girlfriend’s Quilt Shoppe boosts member value with LoyaltyLion

My Girlfriend’s Quilt Shoppe drives 17.5x more value from Gold members with LoyaltyLion

My Girlfriend’s Quilt Shoppe, a community-focused quilt shop, faced the challenge of scaling its business while maintaining its strong customer relationships and cost-effectively attracting new customers. To build lasting connections, they partnered with vendor LoyaltyLion to implement a loyalty and rewards program.

LoyaltyLion's solution was the Girlfriend Gold program, which featured personalized and experiential rewards, exclusive perks, and multi-tiered membership levels. The program was designed to encourage key customer behaviors like app downloads and social engagement. This strategy delivered significant results, with redeeming members of the loyalty program becoming 17.5 times more valuable and making 17 times more purchases than non-members.

My Girlfriend’s Quilt Shoppe