Case Study: MoxieLash triples repeat purchase rates with LoyaltyLion

MoxieLash triples repeat purchase rates with LoyaltyLion

MoxieLash, a beauty brand that launched in 2017, faced the challenge of high customer acquisition costs and needed a better way to retain its existing customers and drive loyal behaviors. To address this, they worked with the vendor LoyaltyLion to implement its loyalty and rewards platform.

LoyaltyLion's solution included the MoxieLash Insider program, which featured tiered benefits, a Klaviyo integration for personalized loyalty emails, and incentives for referrals. This strategy led to significant results, including a 3x increase in members making a second purchase and loyalty members spending 1.5x more than non-members. The program successfully increased customer retention and engagement for MoxieLash.

MoxieLash