Case Study: Manuka Doctor boosts customer acquisition and repeat purchases with LoyaltyLion

Manuka Doctor's referral strategy brought customers with higher customer lifetime value

Manuka Doctor, a family-owned Manuka honey company in Auckland, New Zealand, wanted to expand while attracting higher-value new customers and retaining existing ones. To support this customer acquisition and lifetime value challenge, they worked with LoyaltyLion and used its loyalty program and referral features.

LoyaltyLion helped Manuka Doctor launch an on-brand referral strategy with a dedicated Loyalty link in the site navigation and a referral offer tied to “Hive Points.” The results were strong: almost 100% of referred customers converted, 47% of revenue now comes from loyal customers, and repeat purchase rates increased by 53%.

Manuka Doctor