Case Study: LANX boosts revenue and loyalty engagement with LoyaltyLion

Lanx drives 10% of revenue through loyalty with LoyaltyLion

LANX, a premium British footwear brand, faced challenges with their existing loyalty program which lacked scalability, customizability, and integration with their Shopify POS. Their previous system provided minimal analytics and a poor customer experience. They partnered with LoyaltyLion to implement a new, upgraded loyalty and rewards program that could better reflect their brand and drive long-term growth.

LoyaltyLion's solution included a streamlined points system, tiered membership with increasing benefits, and deep integrations with platforms like Shopify POS and Klaviyo. The results were immediate and significant; within just four months, the program was driving 10% of total revenue. LoyaltyLion helped LANX achieve a 2.1x increase in orders from redeeming members and doubled the spend of their top-tier VIP customers.

Lanx