Case Study: MoxieLash achieves 3x repeat purchase rate and 700% increase in customer engagement with LoyaltyLion

How MoxieLash tripled repeat purchase rates and increased customer engagement by 700% with LoyaltyLion

MoxieLash, founded in 2018, is a beauty startup known for its super‑strength magnetic lashes (Lashies™ with Nano‑grip Lash Technology™). After an initial surge in interest the brand faced rapid competition and needed to turn first‑time buyers into loyal repeat customers, so they tasked Kinga Dow with finding a scalable loyalty partner to support growth and retention.

They chose LoyaltyLion for its Shopify Plus support, Klaviyo integration and customization, and built an on‑brand program with tiers, personalized loyalty emails, a referral scheme and checkout features like a Points Slider. Within 12 months the program drove a 700% increase in completed loyalty activities, a 3x higher repeat purchase rate from members (first to second purchase), and 1.5x higher average orders and spend from members versus non‑members, while ongoing optimizations and triggered email flows continued to boost engagement.

MoxieLash