Case Study: LIVELY achieves 39% higher customer lifetime value with LoyaltyLion

How LIVELY increased customer lifetime value by 39% using their loyalty program

LIVELY is a community-first lingerie and lifestyle brand that wanted a loyalty program reflecting its values and strengthening customer relationships to drive repeat purchases and higher spend. Despite a strong brand and active ambassador community, the team needed a program that would secure long-term loyalty and increase lifetime value.

They launched The LIVELY Rewards with tiered statuses (Bestie, Total Boss, Powerhouse), a referral incentive ($10 for referees, 100 points for referrers), and integrations with Klaviyo and Zendesk for personalized messaging and better support. The program and campaigns (like double points) drove measurable gains: 21% higher average order value for members, 39% higher customer lifetime value, 37% more orders, 36% higher member spend, and members are twice as likely to repurchase.

Lively

Michelle Cordeiro

Founder and CEO