Case Study: Coombe Farm Organic achieves a 65% increase in repeat purchases with LoyaltyLion

How Coombe Farm Organic turned their new shoppers into loyal customers and increased repeat purchase rates by 65%

Coombe Farm Organic is a Somerset-based organic meat producer that launched its online store in 2015 and saw a surge of new customers during the pandemic as organic ecommerce grew rapidly. Faced with many first-time shoppers, the business needed a fast way to convert one-off buyers into regulars and build personal relationships to drive loyalty.

Working with Morphsites and LoyaltyLion, they launched a points-based loyalty program in two months, awarding points per pound spent, offering rewards (e.g., 500 points = £5 off), adding social-follow bonuses and integrating loyalty data with Mailchimp for personalized emails. The program lifted key metrics: redeeming members repeat purchase 65% more than non-redeemers, loyalty members now generate 53% of revenue, member spend rose 70%, email click rates exceeded 30%, and social engagement grew to 12.5k Instagram followers.

Coombe Farm Organic

Lizzie

General Manager