Case Study: Boucleme achieves 62% of revenue from loyal customers with LoyaltyLion

How Boucleme began to generate more than 62% of their revenue from their loyal customers

Boucleme, a UK brand offering plant-powered hair care for natural curls, had strong values but an underperforming loyalty program that wasn’t driving repeat purchases or clearly communicating those values. They came to LoyaltyLion seeking a platform and expertise to better showcase their brand purpose and increase customer retention.

Working with LoyaltyLion, Boucleme relaunched a tiered rewards program with clear, on-brand benefits (money-off, double points days, early access), a dedicated loyalty page, and custom donation redemptions tied to partner NGOs. The changes boosted repeat purchase rates by 39%, helped loyal customers generate 62% of total revenue, increased spend by 45% among redeeming members, and supported charitable impact including planting over 35,000 trees.

Boucleme