Case Study: Farm Hounds drives 55% of revenue from loyalty members with LoyaltyLion

Farm Hounds drives 55% of revenue from loyalty members with LoyaltyLion

Farm Hounds, a premium pet food company focused on ethically sourced ingredients, faced increasing competition and needed to build lasting customer bonds beyond transactions. Their challenge was to increase repeat purchases, boost engagement, and inspire customers to become brand advocates. They partnered with vendor LoyaltyLion to create a rewards program to address this.

LoyaltyLion implemented a solution featuring a tiered rewards structure, a referral program, and personalized email triggers via an integration with Klaviyo. The results were significant, with loyalty program members generating 55% of the company's total revenue. In just 12 months, the referral program acquired over 850 new customers, and redeeming members were found to purchase 5.1 times more than non-redeeming members.

Farm Hounds