Case Study: Edgard & Cooper drives nearly 50% of revenue from loyalty members with LoyaltyLion

Edgard & Cooper drives almost 50% of revenue from loyalty with LoyaltyLion

Edgard & Cooper, a pet food company, faced challenges in scaling their business and building a loyal customer base in a competitive market. They needed a way to reinforce their brand values of sustainability and transparency while improving customer retention. They partnered with LoyaltyLion to implement a loyalty and rewards program.

LoyaltyLion's solution was a creatively branded program that awarded points, called "belly rubs," for customer activities like purchases and social media engagement. The program also collected valuable zero-party data through pet profiles. The results were significant, with almost 50% of the company's total revenue coming from loyalty members. Members who redeemed rewards spent 15 times more and placed 3.8 times more orders than non-members.

Edgard & Cooper