Case Study: Cake Agency drives reliable revenue and stronger loyalty performance with LoyaltyLion

Cake Agency drives 14% of P&Co revenue with LoyaltyLion

Cake Agency, a full-service ecommerce agency, partnered with LoyaltyLion to help their client, P&Co, leverage its strong community by turning it into a formal loyalty engine. The challenge was to create a program that would not only reward repeat purchases but also deepen the customer's sense of belonging and access.

LoyaltyLion implemented a tiered loyalty program that became more experiential at higher levels, integrated seamlessly into a new mobile app via its API, and was extended into physical retail through the Shopify POS integration. The solution drove significant results for P&Co, with the loyalty program accounting for 14% of total revenue and redeeming members spending 4.2x more than non-members. This reliable retained revenue also reduced the client's marketing cost of sales (MCoS), allowing for more confident investment in acquisition.

Cake Agency

Katie Underwood

Marketing Director at Cake Agency