Case Study: Bath & Unwind achieves a 62% increase in repeat purchase rates with LoyaltyLion

Bath & Unwind beat the competitive beauty market and increased repeat purchase rates by 62%

Bath & Unwind, a BigCommerce-based online retailer of handpicked beauty brands, faced the challenge of competing with Amazon and turning one-off buyers into repeat customers. To secure ongoing revenue, the team needed a clear way to build longer-term relationships and motivate repeat purchases in a market where many consumers shop infrequently.

They launched a visible, customized loyalty program with LoyaltyLion—adding an Integrated Loyalty Page and header links, showing points on product pages (5 points per £1, redeemable from 500 points), and using LoyaltyLion Insights plus Dotdigital to segment and send personalized, monthly points-and-reward emails. The program boosted member spending by 65%, increased repeat purchase rates for redeeming members by 62%, drove 24% of revenue from loyal customers, and turned 16% of new loyalty members into repeat site visitors.

Bath & Unwind