Case Study: Aroma360 and Hotel Collection achieve 4x higher customer lifetime value with LoyaltyLion

Aroma360 and Hotel Collection increase lifetime value 4x with LoyaltyLion

Aroma360 and Hotel Collection, two luxury lifestyle brands, sought to increase repeat purchases and customer loyalty while gaining clearer program performance insights and protecting margins. They partnered with loyalty platform vendor LoyaltyLion to revitalize their existing programs.

LoyaltyLion provided a flexible platform that enabled swift program tweaks, including new reward types like discount vouchers, refreshed loyalty emails via Klaviyo, and enhanced multichannel visibility. The results were significant, with Hotel Collection seeing a 4.4x higher CLV from redeeming members and loyalty's revenue contribution tripling. For Aroma360, redeeming members made 2.6x more purchases and CLV increased 3.5x, with both brands exceeding average customer enrollment benchmarks.

Aroma360 and Hotel Collection