Case Study: Astrid & Miyu achieves a 10% increase in repeat purchases with LoyaltyLion

10% increase in repeat purchase rate since installing LoyaltyLion

Astrid & Miyu is a London-based contemporary jewellery brand selling on Magento that wanted a simpler, more customer-friendly loyalty program after finding Magento’s inbuilt solution “very complicated” and unusable for many customers. Their goals were clear: an easy-to-use loyalty experience with a built-in refer-a-friend feature to drive repeat purchases and customer advocacy.

They migrated to LoyaltyLion within a couple of weeks using the LoyaltyLion Magento extension and onboarding support, and now reward actions beyond purchases (account creation, newsletter signups, referrals and purchases). The referral setup rewards both referrer and friend; the program has delivered 175 new customers, a 10% increase in repeat purchases and £86k in revenue, while improving site UX and requiring little effort from the team.

Astrid & Miyu

Sarah Dawson

Head of Online