Case Study: Wizard World achieves superhuman customer engagement with Loyalty360

How Wizard World Achieved Superhuman Heights of Customer Engagement

Wizard World, the producer of major Comic Con events, faced the challenge of personalizing experiences for a highly fragmented audience of comic, sci‑fi, gaming and pop‑culture fans. This case study, published by Loyalty360, explains how Wizard World partnered with Clutch to overcome siloed data and manual targeting so it could deliver truly relevant, individualized communications and experiences across its events.

According to Loyalty360, Clutch implemented a Customer Marketing Platform built on data centralization, Customer IQ, targeted engagement and ongoing optimization, and helped launch Wizard World Rewards (a points program with 1 point per $1 plus enrollment, birthday, event and experiential rewards). The solution centralized fan data across dozens of events (reaching ~500,000 annual attendees and shows of up to 100,000), enabled detailed fan segmentation and multidimensional profiles (e.g., AOV $195, LTV $2,348 for a Super Fan example), and delivered more precise, personalized outreach — early results showed markedly improved targeting, deeper insights and stronger year‑round engagement.

Wizard World