Case Study: SOL REPUBLIC achieves amplified engagement and authentic brand loyalty with Loyalty360

How SOL REPUBLIC Built a Lifestyle Brand that Inspires Authentic Brand Loyalty

Sol Republic, a lifestyle-focused consumer electronics brand built around premium headphones, faced a crowded market dominated by incumbents like Beats and needed to both differentiate and build measurable, authentic customer engagement. This case study, reported by Loyalty360, outlines Sol Republic’s challenge to create a community-driven loyalty approach and the technology needed to track and grow passionate fan relationships.

To answer that need, Sol Republic launched the SOLdiers of Sound social rewards program — a mobile-first, challenge-based loyalty app developed with Stellar Loyalty that rewards advocacy (not purchases). As reported by Loyalty360, the program grew membership from 8 (2011) to nearly 50,000 by 2014, supported 1,000+ challenges, slashed marketing spend from roughly $12M to about $120K, expanded distribution to ~20,000 stores in ~50 countries, and helped Sol Republic climb into the top 10 audio brands.

Sol Republic