Case Study: Ryder achieves stronger B2B customer loyalty and actionable business intelligence with Loyalty360

How Ryder Drives Customer Loyalty on the Long Road Ahead

Ryder, a B2B commercial transportation, logistics, and supply chain company, faced the challenge of understanding complex, hard-to-track customer behaviors across large, specialized rental accounts and improving engagement with its RedZone loyalty program. The Loyalty360 case study documents Ryder’s need to prove RedZone’s ROI, increase member engagement and share of wallet, and better serve high-value customers across geography and seasonality.

The solution, as described by Loyalty360, combined Ryder’s RedZone program with analytics from Cogensia to segment customers into four tiers and three account types, enable targeted 1:1 communications, and refine rewards and operations (including RyderBucks and RedZone Champions). The results were measurable: RedZone members did 2.6x more transactions and drove nearly double the revenue, members produced a 25.7% incremental revenue lift in the three-month post‑signup window, lighter spenders increased by 20–50%, membership grew to 25,000 in two years, and Ryder realized $1.35 of incremental revenue for every $1 invested (135% ROI).

Ryder