Case Study: Domino's Pizza achieves dramatic digital transformation and redefined customer experience with Loyalty360

How a Dramatic Digital Transformation Redefined the Customer Experience of Domino’s

Loyalty360 profiles Domino's Pizza as a brand facing a saturated, highly competitive pizza market that needed to reinvent its customer experience and growth strategy. The case study shows Domino's Pizza enlisted agency Ansira and adopted new digital technologies—most notably the voice assistant "Dom" and the Domino’s AnyWare multi‑device ordering platform—to shift from a traditional QSR to an e‑commerce‑centric company.

Loyalty360 reports that by implementing these digital platforms and treating itself as an e‑commerce business, Domino's Pizza drove measurable impact: 50% of sales now come through digital channels, more than $2 billion in digital revenue was generated between April 2014 and April 2015, and the brand ranks among the top 10 e‑commerce companies in the U.S. The transformation also raised online satisfaction, increased average spend and product trial, and reinforced Domino's Pizza’s reputation for innovation and convenience.

Domino's Pizza