Case Study: Dunkin’ Donuts achieves seamless, unified mobile loyalty and payments-driven customer engagement with Loyalty360

Dunkin Donuts - Customer Case Study

Dunkin Donuts faced the challenge of unifying mobile, loyalty, and payments to create a seamless, on-the-go customer experience rather than maintaining siloed programs. Loyalty360 documented this effort, which centered on the Dunkin’ Mobile App and the DD Perks loyalty program as the primary channels for delivering localized, personalized offers and frictionless digital payments.

Loyalty360 highlights how Dunkin Donuts adopted a mobile-first strategy (app launched 2012, DD Perks on the app in 2014) and worked with partners like Epsilon to build a networked POS and analytics system that enabled real-time integrations. The results were significant: the app has over 16 million downloads, campaigns such as “Patriots Win, You Win” drove nearly a 300% lift in mobile app enrollments along with boosts in active users, store traffic, sales and mobile wallet reloads, demonstrating how Loyalty360 frames the convergence of mobile, loyalty, and payments as an accelerator of customer engagement.

Dunkin Donuts