Case Study: Church's Chicken achieves deeper digital customer engagement and loyalty with Loyalty360

Church’s Chicken - Customer Case Study

Church’s Chicken, one of the world’s largest quick‑service fried chicken brands, faced a hyper‑competitive QSR market and an overcrowded digital landscape. Loyalty360 documented Church’s aim to move beyond generic ads and instead use mobile‑first, video‑based storytelling and authentic social engagement to connect emotionally with younger audiences and drive longer‑term loyalty (including app adoption).

Loyalty360 reports that Church’s partnered with World’s Fastest Drummer to produce Fast Company, a nine‑part online documentary series plus targeted social creative guided by its “Principles for Authentic Participation.” The campaign reached almost 5 million views on Facebook and YouTube, drove more than 100,000 social engagements and exceeded 18 million total impressions across Facebook, YouTube and Twitter, while boosting positive sentiment and event participation, according to Loyalty360.

Church’s Chicken