Case Study: Columbus Regional Health boosts physician profile traffic with Loyal Health’s Empower

Columbus Regional Health's Physician Profile Page Traffic Surges With Empower

Columbus Regional Health, a 100-year-old health system serving 10 Southeastern Indiana counties, wanted to improve transparency and the digital patient experience on its website. To address the growing importance of online reviews in doctor selection, the organization partnered with Loyal Health and used its Empower data publishing solution to publish patient ratings and reviews on physician profile pages.

With Loyal Health’s Empower platform, Columbus Regional Health was able to sort, approve, and publish survey feedback quickly and seamlessly, helping drive more traffic to physician profiles and improving search visibility. Six months after launch, pages with ratings and reviews saw a 97% increase in page sessions, an 88% increase in organic search results, and a 94% increase in new users, contributing to stronger patient acquisition and more valuable feedback for providers.

Columbus Regional Health

Andrew Laker

Web Coordinator