Case Study: Regional Health System achieves a smooth outsourcing transition with Lovell Communications

Regional Health System supports 500+ staff transition with Lovell Communications

The customer, a regional health system, faced economic pressures and engaged Lovell Communications to manage the internal and external communications for a disruptive outsourcing initiative. This partnership would transition over 500 staff to a new company. Lovell's change management strategy was needed to ensure stakeholders understood the benefits of this move.

Lovell Communications implemented a comprehensive communications plan with targeted messaging for each stakeholder group. Deliverables included message platforms, leader talking points, employee communications, and a CEO video script. The news was well received, with no pushback from employees or the community, resulting in widespread support for the successful partnership.