Case Study: LifeCare Hospitals manages Katrina-related crisis communications with Lovell Communications

LifeCare Hospitals managed Katrina crisis communications with Lovell Communications, reaching 112M

The customer, LifeCare Hospitals, faced a catastrophic crisis following Hurricane Katrina when allegations of euthanasia at its long-term acute care unit within Memorial Medical Center led to intense regulatory, legal, and media scrutiny. Lovell Communications was engaged to provide crisis communications and reputation management services to help the company navigate this threat to its brand and prepare for numerous lawsuits.

Lovell Communications implemented a coordinated strategy with legal counsel, developing a comprehensive communication plan and a message platform that emphasized authenticity and transparency. The firm managed communications for all key audiences, including global media, employees, and the families of deceased patients. This measured approach successfully positioned LifeCare on the periphery of the media spotlight, which allowed the company to pursue its legal strategy and settle matters without the intense focus of international media, ultimately protecting its brand.

LifeCare Hospitals