Case Study: Metso builds a stronger employer brand in Kraków with LoveJob

Metso boosts IT hub engagement and retention with LoveJob

The vendor LoveJob assisted Metso, a global mining industry company, in addressing a disconnect between its traditional head office identity and the modern technological profile of its new IT hub in Kraków. The challenge was to build a cohesive engineering culture and integrate this local IT hub with the global brand.

LoveJob implemented a communication strategy and visual identity based on deep insights and authentic local leadership. Their solution, which included a unique "Tech-Mining Bridge" dialect and AI-powered content personalization, translated corporate matters into engaging IT and mining jargon. This approach raised awareness of internal policies, increased employee engagement and retention, and successfully established a distinctive employer brand for the IT hub as an innovative studio.

Metso