Case Study: Twisted builds a playful global food brand with LoveGunn

Twisted reaches 14 million followers with LoveGunn

Twisted, a global food content and merchandise platform, challenged brand agency LoveGunn to develop a new brand identity. The goal was to transform Twisted's viral, fun philosophy around food into a cohesive lifestyle and community brand that could expand beyond its social media origins.

LoveGunn created a playful and relatable brand system for Twisted, leveraging nostalgia and 90s cartoon-inspired illustrations. The agency designed a unique character for every menu item and art-directed vibrant, attention-seeking photography. This solution successfully elevated the brand into a global cultural platform, helping it resonate with its existing community of over 14 million followers.

Twisted