Case Study: Serenata Flowers achieves a bold brand evolution with LoveGunn

Serenata Flowers wins Transform Awards Europe 2024 Best Brand Evolution with LoveGunn

Serenata Flowers, a direct-to-consumer online florist, required a brand evolution to reposition itself in the market and resonate with its core audience of metropolitan purchasers. Their challenge was to move into the future while staying rooted to their established and renowned brand identity. They engaged the branding agency LoveGunn to address this need.

LoveGunn developed a new strategic vision, "language of love," to reposition Serenata Flowers as a brand that empowers and connects people. This was brought to life through a sophisticated new colour palette, typography, and art direction style inspired by fashion and interior design, which was applied across the website, social media, and campaigns. The work by LoveGunn successfully evolved the Serenata brand into a more creative, lifestyle-led identity, which subsequently won the Transform Awards Europe 2024 for Best brand evolution (consumer).

Serenata Flowers