Case Study: Sanelo achieves a premium brand identity with LoveGunn

Sanelo wins Transform Awards Europe 2024 for best visual identity with LoveGunn

Sanelo, a global relocation company, faced a challenge where its eclectic branding no longer reflected the premium, expert-driven nature of its comprehensive services, which include visa arrangements and childcare setup alongside logistics. To address this, they partnered with the branding agency LoveGunn for a rebranding service.

LoveGunn implemented a strategic rebrand focused on thought leadership and professionalism, creating a new lifestyle-centric brand identity that included a refined logo, a new tone of voice, and updated visual assets. This solution positioned Sanelo as an unapologetically premium service, enabling them to compete on value rather than price. The project was successful, resulting in Sanelo winning the Transform Awards Europe 2024 for Best Visual Identity in the transport and logistics sector.

Sanelo