Case Study: Rupert Muldoon unifies his dual creative identity with LoveGunn

Rupert Muldoon unifies landscape and art with LoveGunn

The landscape architect and painter Rupert Muldoon faced the challenge of having a dual professional identity that caused public confusion, and maintaining two separate online presences was unwieldy. LoveGunn was engaged to create a unified brand to address this challenge.

LoveGunn developed a cohesive brand ecosystem and digital home for Muldoon, strategically connecting both practices through their shared inspiration: landscape. The solution included a visual brand system with a calligraphic typeface, a monogram, and a mustard color palette, all designed to reflect the duality of his work. This polished brand from LoveGunn was designed to help him win more prestigious architecture projects and better engage with his art collectors.

Rupert Muldoon