Case Study: RTP Global builds a founder-first VC brand with LoveGunn

RTP Global backs 110+ founders with LoveGunn

RTP Global, a venture capital firm, faced the challenge of having a brand identity that no longer reflected its bold vision and history of backing successful early-stage tech founders. To address this, they partnered with the vendor LoveGunn for a strategic brand redesign.

LoveGunn reimagined the RTP Global brand to highlight its unique sense of adventure and hands-on, founder-first approach. The solution included a new strategic vision, a custom typeface, a dynamic color palette, and a comprehensive tone of voice toolkit. This created a cohesive and humanized visual language that positioned RTP Global as a dynamic and supportive partner to founders, helping them to realize their true potential.

RTP Global