Case Study: MG builds a unified Arsenal partnership platform with LoveGunn

MG powers Arsenal campaign across a full season with LoveGunn

The customer, MG, a major automotive company, faced the challenge of moving beyond simple visibility in its partnership with Arsenal Football Club. They needed a unified seasonal campaign platform that would embed their brand within authentic fan culture and drive commercial impact, all while navigating strict club guidelines and diverse activation points. The vendor, LoveGunn, provided creative strategy and campaign activation services to address this.

LoveGunn developed the "Powered by Passion" campaign platform, which strategically connected MG's narrative with Arsenal's mindset. This framework provided consistent direction for all content, stadium presence, and player integrations across both the men's and women's teams. By executing this unified vision across the entire partnership ecosystem, LoveGunn strengthened brand recognition and meaningfully embedded MG into Arsenal fan culture on matchdays and across digital channels, building on the momentum and impact of their work from previous seasons.

MG