Case Study: MatchWornShirt builds a trusted authentic sports memorabilia brand with LoveGunn

MatchWornShirt wins Transform Awards 2023 Gold for social media branding with LoveGunn

MatchWornShirt, an authenticated sports memorabilia brand, faced the challenge of legitimizing its brand and differentiating itself from convincing fakes in the market. The company commissioned the brand strategy agency LoveGunn to structure a strong brand identity that would build trust with both fans and major sports clubs.

LoveGunn redefined the company's positioning by connecting fandom with authenticity, placing MatchWornShirt at the centre of sports culture as a display of fan loyalty. The solution included a new strategic vision, a compatible logo system, and a monochromatic brand identity that conveyed trust. As a result, MatchWornShirt was awarded a Gold TRANSFORM Award in 2023 for 'Best Expression of a Brand on Social Media'.

MatchWornShirt