Case Study: JOE Media builds a more inclusive brand voice with LoveGunn

JOE Media creates an inclusive brand identity with LoveGunn

JOE Media, a socially-led publisher focused on young males, approached the brand strategy agency LoveGunn with a challenge. They needed to design a platform that was diverse and accessible enough to speak to a spectrum of masculinity and create a strong identity to rally a community, moving beyond the restrictive concept of the "average man."

LoveGunn developed a strategic vision and brand prism for JOE Media that utilized journalism, originality, and entertainment to speak to contemporary male concerns. The solution solidified JOE Media as an original news source that speaks to the diverse and contemporary nature of young men, positioning them at the forefront of challenging conversations for a modern, metropolitan audience.

JOE Media