Case Study: Glamorgan County Cricket Club builds a more modern, immersive fan experience with LoveGunn

Glamorgan County Cricket Club launches 2026 brand system with LoveGunn

Glamorgan County Cricket Club faced the challenge of broadening the appeal of its matchdays to welcome a new generation of fans without alienating its long-time, traditional supporters. The vendor LoveGunn was engaged to craft a creative solution for the 2026 season.

LoveGunn developed a more grown-up brand identity and flexible visual system to capture the excitement and emotion of cricket. The solution shifted focus to the entire experience of the game, positioning the club as a modern Welsh destination. This new cohesive yet flexible brand system allowed Glamorgan to maintain a recognizable presence while appealing to both new and existing audiences.

Glamorgan County Cricket Club