Case Study: Chelsea FC achieves global youth fan engagement with LoveGunn

Chelsea FC boosts Supporters Club Memberships by 400% with LoveGunn

Chelsea Football Club sought to increase its global supporter base by better engaging with young fans. The club commissioned the agency LoveGunn to transform its locally-focused Junior Blues platform into a global digital touchpoint to communicate its passion to children worldwide.

LoveGunn strategically repositioned Junior Blues with a new digital-first brand system, creating age-appropriate content and an immersive experience reflective of the stadium's thrill. This solution resulted in a 400% increase in Supporters Club memberships and earned LoveGunn and Chelsea FC a Transform Award for 'Best new brand within an existing brand portfolio'.

Chelsea FC