Case Study: Two18 achieves 1 million impressions and top-tier Detroit press with Love Publicity

Two18 earns 1 million impressions with Love Publicity

Two18, a premiere fashion boutique in Detroit, faced the challenge of generating significant media buzz for its major sneaker collaboration with the Jordan brand, an ode to the city. The boutique enlisted Love Publicity, a public relations agency, to handle media outreach for the launch.

Love Publicity executed a PR campaign that included in-depth research, targeted media list creation, news releases, event assistance, and influencer connections. The solution implemented by the vendor secured top-tier press coverage, including every Detroit news station, resulting in 1 million impressions. Love Publicity also secured four TV segments on WDIV and coverage across business, news, and lifestyle publications, successfully meeting the founder's key request.

Two18