Case Study: Detroit Institute of Arts Founders Junior Council boosts engagement and media visibility with Love Publicity

Detroit Institute of Arts Founders Junior Council boosts social engagement by 1000% with Love Publicity

The Detroit Institute of Arts Founders Junior Council (FJC) sought to increase its reach with metro-Detroit audiences aged 25-45 and build a stronger digital presence. They hired the public relations agency Love Publicity to handle their digital marketing and PR.

Love Publicity implemented a comprehensive marketing strategy that included creating consistent, creative content and producing photo/audio/video series to highlight members. Their tactics included conducting a social media audit, securing local media placements, and aligning content with FJC programming. As a result, Love Publicity increased social media engagement by 1000%, produced over 100 pieces of original content, and secured prominent coverage in local publications.

Detroit Institute of Arts Founders Junior Council