Case Study: Zion Forever Project Protects Its Conservation Message with Love Communications

Zion Forever Project reaches 21 million with Love Communications

The Zion Forever Project, a nonprofit supporting Zion National Park, faced the challenge of announcing a new East Zion Discovery Center without triggering fears of environmental disruption. They engaged the vendor Love Communications for public relations and media services to craft a sensitive and effective announcement strategy.

Love Communications reframed the announcement as a "Seed Planting Event" instead of a traditional groundbreaking. This approach, supported by targeted media relations, successfully generated over 30 headlines with a combined reach of 21 million people. The coverage perfectly communicated the project's conservation vision, with no stories referencing unwanted development, and the campaign earned Love Communications a Platinum MarCom Award.

Zion Forever Project