Case Study: Utah Office of Tourism achieves record ROI and $3 billion in ad-exposed revenue with Love Communications

Utah Office of Tourism drives $3 billion in ad-exposed revenue with Love Communications

Love Communications partnered with the Utah Office of Tourism to launch a new campaign as the world was emerging from the pandemic. The challenge was to connect with audiences who were craving meaningful experiences and simpler times in a rapidly changing environment.

The solution was the "In Love. In Utah." campaign, which combined an empathetic creative idea with a sophisticated, research-driven media plan to target the right audiences. Love Communications delivered unprecedented results, including the highest ROI on record at $595 for every $1 invested, $3 billion in ad-exposed revenue, a 34% increase in enriched bookings, and 2.1 million ad-exposed page views.

Utah Office of Tourism