Case Study: Travel South Dakota drives 35.4% more enriched bookings with Love Communications

Travel South Dakota drives 35.40% more enriched bookings with Love Communications

Travel South Dakota, a state tourism board, faced the challenge of managing a co-op marketing program with 19 distinct regional partners, each with unique identities and goals. Their agency of record, Love Communications, was tasked with creating a cohesive campaign that strengthened the overall state brand while meeting the individual needs of these partners across media, creative, and paid search services.

Love Communications developed and executed a comprehensive campaign, producing over 40 videos, 304 banners, and 95 social ads. This solution delivered more than 103.5 million impressions and drove significant results, including a 55.13% year-over-year increase in ad-exposed website visits for co-op partners and a 35.40% increase in enriched bookings. The efforts by Love Communications generated over $3.7 million in enriched revenue for the state and its partners.

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